I am proud of my latest accomplishment.
Since I’m trying to become automotive influencer using social media tools, I took some friends for a ride on an electric car: the Nissan Leaf. I just wanted to catch their impressions since for some of them it was their first time on an electric car.
I am a supporter of electric mobility and I believe that the most effective communication can be achieved not from the screen of a device but making people touch and feel the product you want them to discover.
I just put my iPhone in front of them, pushed “record” and just let them express freely about their sensations and opinions.
With me at the steering wheel.
Yes, I gave lessons to the Stig some time ago 🙂
Afterwards, I made some video editing with my iMac and et voilà, I was curious to see what happened. No great efforts or costs to drive a car for my friends, fun and motoring passion was the predominant Leitmotiv of this experiment, so I had nothing to lose.
The results were amazing and I hope that my hero Jeremy Clarkson will call me 🙂 but especially one test drive caught the attention of traditional media: Corriere della Sera Bergamo, one of the main and most authoritative italian newspapers, wrote an article about the test drive with Monsignor Giulio Dellavite, which on Youtube now reached 1.200 visualizations.
This is the article in italian:
If we didn’t saw him speed from the upper and downtown Bergamo with his quick alfesque (Alfa Romeo) style, we couldn’t believe having seen him as a quiet <<car tester>>. Of an electric car, above all. Forget Jeremy Clarkson in a clergyman in a Top Gear episode. In this unusual role, sorry, tunic, monsignor Giulio Dellavite, secretary of the Bergamo’ Curia, occasionally presented himself at the passenger seat of a car for a video test drive in the traffic of Bergamo. At the steering wheel Giuseppe Gandolfi, for his own admission “automotive influencer” who pursued the monsignor to come aboard the Nissan Leaf. If Chiara Ferragni influences us with her outfits, Gandolfi’s mission is allowing us to experience this admirable work of japanese engineering, totally electric, and then post on his blog the videos of the utmost silent tours of the Leaf hitting Bergamo’s streets. After the real estate agent, the university teacher, here it comes Monsignor Giulio Dellavite, who starts the motoring tour with an abundance of superlatives: “Very silent, very comfortable, very roomy, a caress for the environment, it seems to be on a flying carpet in the traffic”, he says with a mellow tone of voice. “The equipment is excellent”. “And the acceleration”?
Gandolfi revs up full throttle and the monsignor recoils on his headrest. “It has a quick start” he observes, while the conversation turns from a motoring to an ecumenical point of view.
Gandolfi’s question: “Is it important for catholicism to protect the environment?” launches Dellavite in a cosmic dimension: “Caring for the environment is one of God’s tasks given to us and is an issue that the Pope in his last encyclical publication “Laudato sì” (Be preised) spoke about. “Cars are necessary means of transportation and should be threated for what they are”. “This is a car I like so much” is a phrase that lets you guess the new monsignor’s motoring choices. After all, in the history of the church, from Saint Paul afterwards, conversions have been endless. The one from petrol to electric is under the footprint of modernity.
Here’s the video:
Influencer marketing is the new buzzword and content is the king and blabla bla. Why shouldn’t I do explore and take advantage of these new communication trends?
I think I have some experience and some authority in the automotive business to be believed and trusted in this new adventure. I promise I will be professional as usual.
Exciting times ahead!
I would like to thank the people of Nissan Italy media newsroom for granting me the Leaf.